Why do we need training?

The most serious obstacle to successfully persuade are we ourselves.

Many people have great ideas and projects, but come to their limits when they try to convince others. They treat persuasion like a Sunday walk, while it is more comparable to an expedition that requires planning and training.

It is a myth to believe that we always buy the best product, choose the most suitable candidate for political office or business or even the best spouse. We often follow and do what parents, friends, teachers, politicians, advertising have sold us best.

It is communication that makes values visible and brings them into existence. What we do not communicate remains buried.

"We are drowning in information but starved for knowledge."

E. O. Wilson