For whom is the workshop useful?

And what are the motives for participation

The workshop is addressing people who want to move something; in their job, in society, in politics or their own life.

Some have good ideas and strong projects but do not know how to convince others. Others are good at convincing others, but only in the area of their expertise. Some attend because they are curious or want to get a better understanding of how political strategy or advertising work.

The training is useful for: