Where does it come from?

And why it is so effective

Basis of the workshop is the technique that successful communication agencies use to persuade. Kurt Schmid has adapted it for personal use. The technique is so plausible that each and every participant can use it for his personal projects and succeed where before he or she failed.

The trainer

Kurt has directed the Swiss office of the communication network Lowe and Partners Worldwide for many years. He was president of BSW, leading agencies, the communication association of leading Swiss communication agencies. He is president of an association that finds apartments for refugees and immigrants in Switzerland and supports a NGO for disabilities in fundraising. He is chair of WWF Switzerland. Since 2014 Kurt is on the board of Design Preis Switzerland, responsible for strategic partnerships. As founder of persuasion.ch he coaches individuals, teams and companies to advance their projects and ideas.

His experience:

BMW:directing and winning the agency pitch
Biosuisse: quality label: positioning campaign
Coca Cola: positioning Valser Wasser and Nestea
Credit Suisse: retail- and private banking, branding campaign
eBalance: balanced living: market introduction in Switzerland
Globalance Bank: market introduction
Interhome: holiday homes: branding and promotion
Jaeger LeCoultre: luxury watches: global image campaign
Kuoni: Helvetic Tours, communication support
Lange & Söhne: luxury watches: market introduction
Max Havelaar: fair trade: market introduction
Migros: strengthening image of specialist retail outlets
Nestlé: leading Cailler back to tradition
Orange: market launch Switzerland
Pfister: furniture: image and sales promotion
Rivella: soft drink: introducing Rivella green with: what colour is your thirst
SBB: positioning “Bahn 2000”
Swissair/Swiss: global campaign
Swissmilk: positioning butter vs. margarine
1818, telephone directory: market introduction Switzerland
Zurich Insurance: positioning company business unit