Did you know?

Preparation is everything

No advertiser and no political party will launch a media campaign before it has clarified and tested, which arguments have the highest impact. They want to be sure that there messages are right, relevant und convincing - in 20 seconds. There is no reason, why preparation is less important, when it is about personal projects and ambitions.

Within persuasion skills training we explore how communication agencies prepare a campaign. The participants will be training these methods with there own projects.

The necessary art of persuasion.

If there ever was a time for businesspeople to learn the fine art of persuasion, it is now. Gone are the command-and-control days of executives managing by decree. Today businesses are run largely by cross-functional teams of peers and populated by baby boomers and their Generation X offspring, who show little tolerance for unquestioned authority. Electronic communication and globalization have further eroded the traditional hierarchy, as ideas and people flow more freely than ever around organizations and as decisions get made closer to the markets. These fundamental changes, more than a decade in the making but now firmly part of the economic landscape, essentially come down to this: work today gets done in an environment where people dont just ask What should I do? but Why should I do it? To answer this why question effectively is to persuade. Yet many businesspeople misunderstand persuasion, and more still underutilize it. The reason? Persuasion is widely perceived as a skill reserved for selling products and closing deals. HBR, May 1998.

We find agreement only if our arguments are in unison with the basic motivation of the person we want to persuade.

It took 16 years until Gregor Metesky, the man, who was responsible in New York for 22 bomb attack was caught. Metesky lay his first bomb in 1940. New Yorks population was terrified at the height of the attacks. The police was unable to identify the bomber, inspite of massive efforts. It was only after the psychiatrist James A. Brussels worked out a profile of the bomber and that the police published it, that the bomber could be identified and arrested.

In the workshop we train the most effective technique of profiling. The technique helps to understand the underlying motivation of our interlocutor. We find agreement only if our arguments are in unison with the basic motivation of the person we want to persuade.

Decisions are often made in debates

Barack Obama has almost lost his presidency on 4 October 2012 in his first TV debate with Mitt Romney. Research showed Mitt Romney as the winner of this debate, by a large margin. In the training we explore and train what is important in a debate and how the participants present their arguments in a way that convinces the listeners.

Next workshop
Friday 23rd June in Zurich
Fr. 380.- per person and day
Register per e-mail at kurt.schmid@persuasion.ch